Terms and Conditions

Welcome to ASRPAY.IN, the website and mobile service of ASR Pay Solutions Private Limited (“ASR Pay,” “we,” or “us”).

This page explains the terms by which you may use our online and/or mobile services, website, and software provided on or in connection with the service (collectively the “Service”). By accessing or using the Service, you signify that you have read, understood, and agree to be bound by this Terms of Service Agreement (“Agreement”) and to the collection and use of your information as set forth in the ARS Privacy Policy, whether or not you are a registered user of our Service. This Agreement applies to all visitors, users, and others who access the Service (“Users”).

We reserve the right to amend this Notice at any time and your use of this website following any amendments will represent your agreement to be bound by these terms and conditions as amended. We, therefore, recommend that each time you access our website you read these terms and conditions.

THESE TERMS, INCLUDING THIS INTRODUCTORY SECTION, CREATE A BINDING LEGAL CONTRACT BETWEEN YOU AND US. BY USING THE COMPANY SERVICES, YOU REPRESENT AND WARRANT THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS. IF YOU DO NOT ACCEPT THESE TERMS, YOU MUST NOT USE AND ARE NOT AUTHORIZED TO USE ALL OR ANY PORTION OF THE COMPANY SERVICES.

REGISTRATION

You must register with us in order to open a ASR Pay Account and use the Services. We allow both individuals and Legal Entities to register with ASR Pay. Without any legal obligation to do so, we require certain information from you, to permit the use of the Services. You must provide accurate and complete information. In addition, you must keep the information that you provide up-to-date at all times.

For business Users, you are only permitted to apply and enrol, if you represent a legitimate business and have the authority to enter into this Agreement on behalf of the business. You represent and warrant that you are duly authorized by the business entity to accept this Agreement and have the authority to bind such business entity. You further represent and warrant that the business entity has all the requisite consents, approvals, certificates, agreements, registrations and licences in accordance with the laws, regulations, rules and guidelines in force in India from time to time.

ELIGIBILITY

If you are a child under 13 years of age, we may need your parent or guardians consent before allowing you to use the service. This Site is intended for use by you only if you are 18 years of age or older. The service is not available to any users previously removed from the service by ASR Pay.

If you are using or opening an account to use the site on behalf of a company, entity or organization (each a “Subscribing Entity”), then you represent and warrant that you: (i) are an authorized representative of that subscribing entity with the authority to bind such entity to these Terms, and (ii) agree to be bound by these Terms on behalf of such subscribing entity. Additionally, users are prohibited from transferring their ASR Pay account to another party. If you do not qualify, you may not use the ASR Pay Service.

You further represent and confirm that you are not a person debarred from using the ASR Pay website and/or receiving the ASR Pay Services under the laws of India or other applicable laws. The Services and your ASR Pay Account can only be used in India. You acknowledge that the Services may be subject to restrictions imposed by the laws, rules, regulations, and guidelines in force in India.

ASR Pay is responsible for cardholder data and the security and safety of the said cardholder data.

USERNAME AND PASSWORD

You must choose a reasonably descriptive Username that clearly identifies you or your business. This name may appear on the Buyer Account statement. If a Transaction dispute results from your failure to use a reasonably descriptive username, you agree to indemnify ASR Pay for any costs stemming from such dispute.

As part of the ASR Pay registration process, you will create a password for your ASR Pay Account. You are responsible for maintaining the confidentiality of the password and the ASR Pay Account and are fully responsible for all activities that occur under the ASR Pay Account, including, without limitation, all actions by sub-users registered under the ASR Pay Account.

You agree to (a) immediately notify ASR Pay of any unauthorized use of your password or the ASR Pay Account or any other breach of security, and (b) ensure that you exit from your ASR Pay Account at the end of each session.

ASR Pay cannot and will not be liable for any loss, damage or other liability arising from your failure to comply with this Clause or from any unauthorized access to or use of the ASR Pay Account. In the event of any dispute between two or more parties as to ownership of a particular ASR Pay Account, you agree that ASR Pay will be the sole arbiter of such dispute, at its sole discretion and that ASR Pay decision (which may include termination or suspension of any account subject to dispute) will be final and binding on all parties.

VERIFICATION OF INFORMATION

We may share some or all of the information you provide with the Payment System Providers, Card Associations, Issuing Institutions, other financial institutions and governmental authorities. By accepting the terms of this Agreement, you authorize ASR Pay to request for supplemental documentation at any time (before or after your ASR Pay Account has been activated), in order to verify your identity, the accuracy of the information provided, legitimacy of your business, and/or your Buyers, including a Buyer report that contains your name and address, etc.

If we cannot verify that this information is accurate and complete, we may deny your use of the Services, or close your ASR Pay Account at any time. We may, without being obliged under law to do so, also request for additional information to keep in conformity with the Know Your Customer (“KYC”) requirements under the laws, regulations, rules, guidelines in force in India from time to time.

OUR RELATIONSHIP WITH YOU

We provide online payment processing services through the ASR Pay payment Solution to facilitate the Seller in accepting Payment made by Buyers for services availed or for a specified purpose, using Valid Cards, net banking and any other acceptable modes of payment mechanism provided by us. These Transactions are between Sellers and Buyers and we are only acting as an intermediary.

We are NOT (i) a payment System Provider as defined under the Payment and Settlement Systems Act, (ii) a banking company as defined under the Banking Regulation Act, 1949 or (iii) a non-banking financial company as defined by the Reserve Bank of India Act, 1938.

As an online facilitator/intermediary, we act as an integrator in a way: Being the link between the Seller and the Payment System Providers for enabling the Buyers to make Payments, generating invoices on the ASR Pay website for the Transactions carried, using Payment System Provider’s Services.

The Payment System Provider will authenticate, authorize and process the Payment instructions given by the Buyers on the Website, in respect of the Transactions, upon fulfilling valid criteria as set forth by the Payment System Providers from time to time and accordingly transfer such authorized funds from the Buyer Account to our Nodal Account. (“Internet Payment Solution”)

In order to serve in this role, we have entered into agreements with various banks, nodal bank, financial institutions, Card Associations and other software providers who are in the business of providing information technology services, including but not limited to, internet based electronic commerce, internet payment Solution and electronic software distribution services (hereinafter referred to as the “Payment System Providers”), to enable use of internet payment Solution developed by them, to:

• Route internet based Valid Card Transactions
• Offer various facilities through the internet, including net banking facilities
• Provide Authorization from Card Associations or other third party clearing houses
• Provide settlement facilities in respect of payment instructions initiated by the Buyers

BUYERS RELATIONSHIP WITH US

The User (Buyers and Sellers) must register with ASR Pay. The Sellers must require their Buyers to register with ASR Pay and to accept the terms of this Agreement. All Transactions are governed by the terms of this Agreement. In addition, the Seller will ensure compliance by its Buyers with all applicable laws, rules, and regulations in forces in India, regulations and guidelines issued by RBI and guidelines set by ASR Pay, Payment System Providers and Card Associations.

We may conduct verification checks on Buyers to ensure account ownership and sufficient balance. We and/or the Payment System Provider may refuse to process payments from Buyers at our discretion.

The Buyer will provide all records, evidence and documentary evidence to appropriate authorities, regulators (as may be required), Payment System Providers and to ASR Pay upon request from such authorities, regulators, Payment System Provider and/or ASR Pay.

The Buyer hereby grants its consent to ASR Pay for disclosure of its information, including without limitation to the sensitive personal data or information, to:

• The head office of ASR Pay
• With whom ASR Pay enters into (or may potentially enter into) any contractual or other arrangement in relation to any of its Services
• To whom ASR Pay may outsource the performance of any of its operational functions
• The agents, intermediaries to whom specific functions of ASR Pay have been delegated
• The employees, advisors, auditors, legal counsel, etc. of ASR Pay
• Any other person or authority as may be required under the applicable law(s) or regulation(s)
• Any person or entity that ASR Pay reasonably determines needs to receive such information

Solely for the purpose of rendering the Services under this Agreement (including any ancillary or incidental activities thereof).

YOUR OBLIGATION TOWARDS PAYMENT SYSTEM PROVIDERS

As you will be using the Payment System Providers Services, you consent and agree to comply with the guidelines, instruction, request, etc made by the Payment System Providers from time to time. You further acknowledge that the Payment System Providers may also put limitations and restrictions on you, at its sole discretion. We will notify you of any such guidelines, instructions, requests, restrictions and/or limitations etc by e-mail.

In addition, these Payment System Providers have the right to reject payments, suspend or terminate services, make inspections or inquiries in relation to the transaction, etc for reasons more clearly expressed in this Agreement. If you fail to comply with your obligations towards the Payment System Providers, we may suspend or terminate your ASR Pay Account.

APPLICABLE CARD ASSOCIATION RULES

“Card Association Rules” refer to the guidelines and processes established and defined by the Card Associations. These Card Associations have infrastructure and processes to enable transaction Authorization. The Card Associations require you to comply with all applicable guidelines, rules, and regulations formulated by them. The Card Associations reserve the right to amend their guidelines, rules and regulations. We may be required to amend modify or change this Agreement in pursuant to amendments to the Card Association Rules and such amendments if any shall be deemed to be binding on the Users.

You agree to fully comply with all programs, guidelines, requirements that may be published and/or mandated by the Card Associations. Notwithstanding our assistance in understanding the Card Association Rules, you expressly acknowledge and agree that you are assuming the risk of compliance with all provisions of the Card Association Rules, regardless of whether you are aware of or have access to those provisions.

MasterCard, Visa and American Express make excerpts of their respective rules available on their internet sites. In the event that your non-compliance of Card Association Rules results in any fines, penalties or other amounts being levied on or demanded of us by a Card Association, then without prejudice to our other rights hereunder, you shall forthwith reimburse us in an amount equal to the fines, penalties or other amount so levied or demanded.

YOUR AUTHORIZATION

By accepting the terms of this Agreement, you authorize us to hold, receive, disburse and settle funds on your behalf. Your authorization permits us to generate an electronic funds transfer between the Payment System Providers and our Nodal Account to process each Payment Transaction that you authorize. Thereafter you authorise us to transfer the Payments received from your Buyers to the bank account designated by you for this purpose at the time of registration. Your authorization will remain in full force and effect until your ASR Pay Account is closed or terminated.

TRANSACTION CONFIRMATION AND ACCOUNT HISTORY

When you receive a Payment with respect to a Transaction, we will update your ASR Pay Account activity and provide you with a Transaction confirmation stating ‘Paid’. This confirmation will serve as your receipt. The Users acknowledges that ASR Pay will only release the Transaction Confirmation upon receiving the confirmation with respect to Authentication and Authorization of such Transaction (Buyer’s Account being debited or charged) from the Payment System Provider (“Transaction Confirmation”).

We will not be responsible for any Transactions that have not been confirmed to us to the Seller. Summary of your ASR Pay Account activity is available on your ASR Pay Account. Except as required by law, you are solely responsible for:

• Compiling and retaining permanent records of all Transactions and other data
• Reconciling all transaction information that is associated with your ASR Pay Account

If you believe that there is an error or unauthorized Transaction activity that is associated with your ASR Pay Account, you agree to contact us at immediately not later than 5 (five) days.

PAYMENT TO SELLER

On receipt of the Payments in the Nodal Account, we will endeavor to instruct the nodal bank to transmit the Payments payable to the Seller, after deducting our Fees, from the Nodal Account to the Seller’s designated bank account.

In the event that the seller is categorized as “Category A”, we shall instruct the nodal bank to transmit the payments payable, within 3 (three) Business Days (or such other period as may be prescribed by the RBI from time to time) from Completion of Transaction.

In the event that the seller is categorized as “Category B”, we shall instruct the nodal bank to transmit the payments payable within 3 (three) Business Days (or such other period as may be prescribed by the RBI from time to time) from submission of “proof of delivery” (in the manner prescribed by us) by the seller.

In the event that the seller is categorized as “Category C”, we shall instruct the nodal bank to transmit the payments payable within 3 (three) Business Days (or such other period as may be prescribed by the RBI from time to time) from confirmation of product/service delivery (in the manner prescribed by us) by the buyer.

Subject to any other Clause of this Agreement and Completion of Transaction, the Seller acknowledges that we will settle the Payments only upon actual receipt of Payments in the Nodal Account and upon reconciliation of the Payments by the Acquiring Banks, ASR Pay and the nodal bank.

The Seller will bear and be responsible and liable for the payment of all relevant taxes in relation to the Payments made under this Agreement.

AUTHORIZATION AND AUTHENTICATION

You understand that we, the Payment System Providers and/or Card Association may reject Authentication and/or Authorization of Transaction placed by the Buyer for any reason including but not limited to risk management, suspicion of fraudulent, illegal or doubtful Transactions, selling of banned items, use of compromised cards or bank account numbers, use of banned/blacklisted cards or bank account numbers, use of suspicious API or in accordance with the RBI, Acquiring Banks, Issuing Institution and/or Card Association rules, guidelines, regulations, etc and any other laws, rules, regulations, guidelines in force in India.

You further acknowledge that as a security measure we and/or the Payment System Providers may at our sole discretion block any card number, account numbers, group of cards or Transactions from any specific blocked or blacklisted cards, accounts, specific group of IP addresses, devices, geographic locations and/or any such risk mitigation measures it wishes to undertake.

As a risk management tool, we and/or the Payment System Providers reserve the right to limit or restrict Transaction size, amount and/or monthly volume at any time. If the Seller would like to increase the limits or lift the restrictions, the Seller may contact support@ASR Pay.in. We will consider a variety of factors in making a decision and such determination will be at our sole discretion.

REJECTION OF PAYMENT

Notwithstanding anything contained anywhere in this Agreement, the Seller fully confirms and agrees that we and the Payment System Providers reserve the right to reject transfer of Payments to the Seller for any reason including but not limited to unlawful, unenforceable, doubtful or erroneous Transactions, chargebacks, refunds, fraud, suspicious Account activities, Transaction related issues, service related issues, Card authorization issues, if the Transaction was not made in accordance with the terms, conditions, covenants and warranties under this Agreement or the Transaction was not carried out in accordance with ASR Pay and/or the Payment System Providers requirements (as intimated to the Seller under this Agreement or otherwise at any time).

In event of rejection of payment as specified herein, the Seller will be responsible to collect the Payment from the Buyer directly and in any case neither us nor the Payment System Providers will have any responsibility or liability in this regard.

CHARGEBACK OR REFUND

You hereby agree that all refunds and Chargebacks will be the sole responsibility of the Seller and we and/or the Payment System Providers will not be liable for any claims or disputes which may arise in connection with such refunds or Chargebacks.

The Sellers agree to indemnify ASR Pay in respect of any claims, disputes, penalties, costs and expenses arising directly or indirectly in relation to refunds or Chargebacks.

If we and/or the Payment System Providers determine that the Seller is incurring an excessive amount of Chargebacks, we may establish controls or conditions governing the Transactions contemplated under this Agreement, including without limitation:

• Establishing new processing fees
• Requesting a security deposit in an amount reasonably determined by us
• Delaying payouts
• Terminating or suspending the Services

SUSPENSION OR DELAY OF PAYMENTS

All Payments due to the Seller under this Agreement may be suspended or delayed till such time as we, the Acquiring Banks and/or nodal bank deems fit, if:

• The Seller or its Buyers commits any fraud or violates any law or legal requirement
• We and/or the Payment System Providers believe a fraud has been committed against the Buyers, us, or any third party
• The Seller has pending Chargebacks or high Chargeback and/or refund Risk
• Or for any other reasonable reasons

We, the Payment System Providers and/or nodal bank will be entitled to suspend/delay all Payments to be made to the Seller until completion of enquiry/investigation into the matter.

TRANSACTION DISPUTE

Transactions may be disputed at any time up to 180 (one hundred eighty) days, from the date of Transaction by the Buyers as per the Card Association Rules. Disputes resolved in favour of the Buyers may result in reversal of Payments to the BUYERS.

In the event of rejection/suspension of Payments to the Seller, Chargebacks, refunds and/or any other dispute relating to the Transactions contemplated under this Agreement (“Disputed Transaction”), on any grounds whatsoever, we will forthwith notify the Seller of the same. On such notification the Seller will conduct an internal review and will, within 5 (five) days from receipt of notification, revert to us in writing either:

1. Requesting us to refund (“Refund Request”) the Payment received by the Seller in respect of such Transaction (“Refund Monies”); or
2. Providing a statement with supporting documents to contest the Disputed Transaction

If the Seller provides a Refund Request or fails to respond within 5 days or fails to provide valid support, we may:

• Recover the Refund Monies from future credits to the Nodal Account
• Deduct the remaining amount from the Security Deposit or set it off against future payables

The Seller will be liable to pay any remaining Refund Monies that could not be recovered. The Fees charged by us for such Disputed Transactions will not be refunded.

OUR SET-OFF RIGHTS

To the extent permitted by law, we may set-off any obligation that the Seller owes to the Buyers, us and/or Payment System Providers under this Agreement (including without limitation any chargebacks, refunds, penalties and/or our Fees) against the balance or future Payments payable to the Seller. To the extent permitted by law, we may set-off any obligation that the Seller owes to the Buyers, us and/or Payment System Providers under this Agreement (including without limitation any chargebacks, refunds, penalties and/or our Fees) against the balance or future Payments payable to the Seller. The Seller acknowledges that we and/or the Payment System Providers reserve the right to reverse the credit given to the Seller for the Transaction or set-off the amount due by the Seller against Payments payable to the Seller, in case a Payment is rejected or is to be rejected including but not limited to the grounds specified in this Agreement and in doing so we may also deduct the relevant amount from subsequent future Transactions and/or from the Reserve (if any). The Seller agree to pay all costs and expenses, including without limitation attorneys’ fees and other legal expenses, incurred by or on behalf of us in connection with any amount payable by the Seller and the collection of all ASR Pay Account deficit balances unpaid by the Seller. In case the Reserve and amounts payable to the Seller is not sufficient to cover the Seller’s dues, then the Seller will pay us and/or the Payment System Providers the full amount due immediately upon demand. We will be entitled to charge daily interest on such overdue amount from the date of request until the date of payment in full, at the rate of 1.5% per month. Provided that our right to set-off or to appropriate the Reserve of the Seller in the above manner will be in addition to and reserving fully our right to recover all such losses, costs and damages from Seller by any other means, which may be available to us under the law.

MERCHANT RISK ASSESSMENT

We may, from time to time during the term, make or carry out risk assessments on the Seller and/or the Transactions carried out on the Seller’s Web-store (each a “Risk Assessment”) which shall inter alia be for the following purposes:

verify that the Seller is properly constituted and operates a bona fide business; verify that the Seller has sufficient safeguards in place to protect Buyer’s Data; quantify and investigate the levels of fraud or Seller’s default relating to the Transactions; and/or provide any other comfort that we (acting reasonably) may require in the context of its exposure under this Agreement and the agreements with the Payment System Providers or Card Associations, and the Seller shall provide all reasonable assistance and information to us with respect to such Risk Assessments.

We may periodically obtain additional reports to determine whether you continue to meet the requirements of this Agreement. You agree that we are permitted to collect and share information about you and your application (including whether you are approved or declined), and your ASR Pay Account with the Payment System Providers, Card Associations, Issuing Institutions, other banks, financial institutions and governmental authorities. This includes sharing information (a) about your Transactions for regulatory or compliance purposes (including compliance with KYC), (b) for use in connection with the management and maintenance of the Service, (c) to create and update their customer records about you and to assist them in better serving you, and (d) to conduct ASR Pay risk management process.

In addition, you agree that we may ask for additional information at any time, and may decline or reverse Transactions at any time based on the risk they pose to the Seller, the Buyer and/or to us.

The User shall notify ASR Pay forthwith of any issue of which it is aware that is reasonably likely to have an adverse impact on the Seller’s trading position, credit risk or our exposure under this Agreement.

If, at any time after we have made or carried out a Risk Assessment or it has been notified of an issue, we determine (acting reasonably) that the Seller or circumstances relating to the Seller represent a material credit risk or potentially increase our exposure under this Agreement, we may:

terminate this Agreement with immediate effect; and defer the payments due to the Seller for such period as we deem appropriate (acting reasonably) to address the credit risk or exposure and, where necessary, such amount (in whole or part) may be applied towards any amount owed by the Seller to us under this Agreement.

If, at any time, we discover that a fraud has been committed you; or you have in connivance with any other person done any fraud or assisted in the same, or any transaction has been fraudulently initiated, we may report the same to any governmental and/or law enforcement authorities.

INSPECTION

The Seller shall maintain records of such periodical checks in such manner as may be specified by us and/or the Payment System Providers. We and/or the Payment System Providers shall be entitled to check and audit records and statements of Seller to ensure compliance with the Seller’s obligations under this Agreement at such intervals or times as we and/or the Payment System Providers may deem fit. We and/or the Payment System Provider may also inspect your business location. If you refuse such inspection, your ASR Pay Account may be terminated. We reserve the right to suspend or terminate the ASR Pay Account of any User who provides inaccurate, untrue, or incomplete information, or fails to comply with the ASR Pay Account registration requirements. If the Seller refuse such inspection or provides inaccurate, untrue, or incomplete information, or fails to comply with the terms and conditions of this Agreement, we reserve the right to suspend or terminate the ASR Pay Services forthwith.

TAXES

The Users hereby agree that they will bear and be responsible for the payment of all relevant taxes (including any applicable withholding taxes), surcharge etc. arising from their use of the Services and in relations to the Payments made under this Agreement. The Users are responsible for determining any and all taxes assessed, incurred, or required to be collected, paid or withheld for any reason. You are solely responsible for collecting, withholding, reporting and remitting correct taxes to the appropriate tax authority. We are not obligated to, nor will we determine whether taxes apply, or calculate, collect, report or remit any taxes to any tax authority arising from any transaction. In addition, you are responsible for compliance with any applicable central, state or local tax laws.

CUSTOMER SUPPORT

The Sellers are solely responsible for all customer support issues relating to the services provided, including pricing, fulfilment of services, cancellation by them or the Buyer, returns, refunds and adjustments, rebates, functionality and warranty, technical support and feedback concerning experiences with your personnel, policies or processes. In performing customer support, Sellers will always present themselves as a separate entity from ASR Pay. You will provide customer support to Buyers at all times. Such support will include appropriate notice to Buyers of means of contacting the Seller in the event the Buyer has questions/queries regarding the nature or quality of the goods or services and the procedures for resolving disputes.

As between User and us, we are solely responsible for customer support issues relating to yourASR Pay Account

DORMANT ACCOUNTS

If there is no activity in your ASR Pay Account (including access or payment transactions) for a period of six (6) months, we may close your ASR Pay Account

PRIVACY

Your privacy is very important to us. Upon acceptance of this Agreement, you confirm that you have read, understood and accepted our Privacy Policy. By using our Service, you may receive information about Buyers or other users. You must keep such information confidential and only use it in connection with the Services. You may not disclose or distribute any such information to a third party or use the information for marketing purposes unless you receive the express consent of the User.

SECURITY

ASR Pay is a Payment Card Industry (PCI) Data Security Standard (DSS) certified payment Solution. We have implemented technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. However, we cannot guarantee that unauthorized third parties will never be able to defeat those measures or use your personal information for improper purposes. You acknowledge that you provide your personal information at your own risk. If you discover a security-related issue, you agree to inform us of the issue immediately by contacting us at support@ASR Pay.in. You also agree not to disclose the issue until we have addressed it.

SUSPENSION OR TERMINATION BY US

We may terminate this Agreement and close your ASR Pay Account without assigning any reason at any time without giving any prior notice to you. We may also suspend the Service and access to your ASR Pay Account (including the funds in your ASR Pay Account) if you (a) have violated the terms of the ASR Pay Agreement and policies, (b) pose an unacceptable credit or fraud risk to us, or (c) provide any false, incomplete, inaccurate, or misleading information or otherwise engage in fraudulent or illegal conduct.

If your ASR Pay Account is terminated for any reason or no reason, you agree: (a) to continue to be bound by this Agreement, (b) to immediately stop using the Services, (c) that the license provided under this Agreement will end, (d) that we reserve the right (but have no obligation) to delete all of your information and the ASR Pay Account data stored on our servers, and (e) that we will not be liable to you or any third party for termination of access to the Services, deletion of your information or the ASR Pay Account data, or export of your information or the ASR Pay Account data.

We will terminate this Agreement and close your ASR Pay Account without prior notice if you are found to be involved in any of the following businesses :

Prohibited Products and Services

1. Adult goods and services, including pornography and sexually suggestive materials (literature, imagery, media); escort or prostitution services.
2. Alcohol, including beer, liquor, wine, or champagne.
3. Body parts, including organs or other human body parts.
4. Bulk marketing tools like email lists, spamming software, or other unsolicited email tools.
5. Cable descramblers and black boxes used to obtain cable or satellite signals illegally.
6. Child pornography, including any pornographic material involving minors.
7. Copyright unlocking devices like mod chips or devices that bypass copyright protections.
8. Copyrighted media, including unauthorized copies of books, music, movies, or other protected content.
9. Copyrighted software, including pirated software, video games, or OEM/bundled software sold separately.
10. Counterfeit or unauthorized goods such as fake designer items, celebrity items, fake autographs, or stamps.
11. Drugs and paraphernalia, including illegal substances and accessories like magic mushrooms or salvia.
12. Drug test circumvention aids like detox drinks or urine test additives.
13. Endangered species, including plants, animals, or products derived from them.
14. Gaming and gambling, including lottery tickets, sports betting, and gambling memberships.
15. Fake government IDs or documents like passports, diplomas, or noble titles.
16. Hacking/cracking tools like guides, manuals, or equipment used to illegally access protected systems.
17. Illegal goods or services or content that promotes or enables illegal activity.
18. Miracle cures, such as unsubstantiated health remedies or quick fixes.
19. Offensive goods that defame, incite violence, or promote intolerance or hate.
20. Crime-related goods such as crime scene memorabilia or belongings linked to criminals.
21. Prescription drugs, herbal drugs, or online pharmacy items requiring a licensed prescription.
22. Pyrotechnic and hazardous materials like fireworks, toxic, flammable, or radioactive substances.
23. Regulated goods like airbags, mercury batteries, Freon, pesticides, police uniforms, or recalled items.
24. Tobacco and cigarette products, including cigars and chewing tobacco.
25. Traffic control devices like radar jammers, signal changers, or plate covers.
26. Weapons including firearms, ammo, knives, gun parts, and similar armaments.
27. Wholesale currency, including discounted currency or unauthorized exchange services.
28. Live animals.
29. Multi-Level Marketing (MLM) schemes.
30. Matrix scheme websites or similar marketing models.
31. Work-from-home job offers.
32. Drop-shipped merchandise.
33. Any product or service not complying with local, state, federal, or international laws including those of India.

YOUR RIGHT TO TERMINATE

You may terminate this Agreement by closing your ASR Pay Account at any time. Upon closure of a ASR Pay Account, any pending transactions will be cancelled. This Agreement will be terminated immediately on the occurrence of a force majeure event.

EFFECT OF TERMINATION

We will not be liable to you for compensation, reimbursement, or damages in connection with your use of the Services, or any termination or suspension of the Services. Any termination of this Agreement does not relieve you of any obligations to pay any fees or costs accrued prior to the termination and any other amounts owed by you to us, the Buyers and/or the Payment System Providers as provided in this Agreement. The Seller fully undertakes and hereby agrees and confirms that in the event of termination by either party, we will be entitled to withhold for a period of 210 (two ten) days from the date of the notice of termination, the security deposit (if any) and up to 100% of amounts payable to the Seller in respect of Payments for appropriation towards amounts to be recovered from the Seller and in case of chargebacks after termination.

YOUR LICENSE

We grant you a personal, limited, non-exclusive, revocable, non-transferable license, without the right to sublicense or assign, to electronically access and use the Services solely to:

• Open or view a Web-store
• Receive and accept or make Payments
• Manage the funds you so receive or paid

You will be entitled to download updates to the Services, subject to any additional terms made known to you at the time, when we makes these updates available. We will use reasonable endeavours to give the Seller prior notice of any down-time in relation to the Services as a result of updates or preventative or reactive maintenance of our Services. You also acknowledge that the arrangement between one or more Payment Service Providers and us may terminate at any time and services by such Payment Service Providers may be withdrawn;

Usage Restrictions

While we want you to enjoy the Services, you may not, nor permit any third party to do any of the following:

1. Access or monitor any material or information on any ASR Pay system using any manual process or robot, spider, scraper, or other automated means, unless you have separately executed a written agreement with us referencing this Clause that expressly grants you an exception to this prohibition.
2. Copy, reproduce, alter, modify, dismantle, create derivative works, publicly display, republish, upload, post, transmit, resell, or distribute in any way material or information from ASR Pay.
3. Permit any third party to use and benefit from the Service via a rental, lease, timesharing, service bureau, or other arrangement.
4. Transfer any rights granted to you under this Agreement.
5. Violate the restrictions in any robot exclusion headers on the Services, work around, bypass, or circumvent any of the technical limitations of the Services, use any tool to enable features or functionalities that are otherwise disabled in the Services, or decompile, disassemble, decode, or attempt to reverse engineer the Services or override/break down any protection system integrated into the Services.
6. Perform or attempt to perform any actions that would interfere with the proper working of the Services, prevent access to or use of the Services by our other users, or impose an unreasonable or disproportionately large load on our infrastructure.
7. Create a derivative software program.
8. Otherwise use the Services except as expressly allowed under this Agreement.

INTELLECTUAL PROPERTY RIGHTS

The Service is licensed and not sold. We reserve all rights not expressly granted to you in this Agreement. The Service is protected by copyright, trademarks, patents, trade secret and other intellectual property laws. We own the title, copyright and other worldwide intellectual property rights in the Services and all copies of the Services. This Agreement does not grant you any rights to the IPR. All intellectual property rights and other proprietary rights whatsoever (including but not limited to, for the avoidance of doubt, all patent rights, copyright rights, mask work rights, moral rights, rights of publicity, trademark, trade dress and service mark rights, goodwill, trade secret rights and other intellectual property rights as may now exist or hereafter come into existence, and all applications therefore and registrations, renewals and extensions thereof, under the laws of any central, state, territory or other jurisdiction and database rights, the Buyer data, ASR Pay systems, including the Software Application, and all information contained therein (“ASR Pay IPR”), whether existing at or created following the commencement date, will be owned by and vest wholly in us or its licensors. Nothing in this Agreement will have the effect of (a) transferring or attributing to the Seller any ownership rights whatsoever in or to the ASR Pay IPR, or (b) restricting our use of the Buyer data or ASR Pay Systems including software applications. To the extent that any ASR Pay IPR vests, by operation of law, in the Seller, the Seller hereby assigns to ASR Pay, with full title guarantee and immediately upon creation, all such ASR Pay IPR. Nothing contained herein will authorize the Seller to use or in any manner exploit the ASR Pay IPR or the intellectual property rights of the Payment System Providers without our or the Payment System Providers prior written consent and the usage will be in compliance with such approval and policies as may be notified from time to time. The Seller undertakes not to infringe the ASR Pay IPR in the software application, whether directly or indirectly through any third party. You may choose to, or we may invite you to, submit comments or ideas about the Services, including without limitation about how to improve the Service or our products. By submitting any idea, you agree that your disclosure is gratuitous, unsolicited and without restriction and will not place us under any fiduciary or other obligation, and that we are free to use the idea without any additional compensation to you, and/or to disclose the idea on a non-confidential basis or otherwise to anyone. You further acknowledge that, by acceptance of your submission, We do not waive any rights to use similar or related ideas previously known to us, or developed by its employees, or obtained from sources other than you;

The Seller hereby grants us and the Payment System Providers a non-exclusive, royalty-free, limited license to use, display and reproduce the trademarks, service marks and logos of the Seller solely in connection with the marketing of their facilities and services to the public. The Seller hereby confirms that the Seller has the requisite right to use the said marks and logos and to grant permission to use as stated herein. The Seller will retain all intellectual property rights in such marks;

The Seller will prominently display, on its Web-store and in other online marketing materials if so requested, a statement/logo/image provided and approved by us relating to the Services offered by ASR Pay

The Users fully understand that due to visit of the Buyers to the ASR Pay website and the Seller’s Web-store, we may create or generate database in respect of such Buyers. All intellectual property rights including User right in respect of such database will fully vest with ASR Pay.

INDEMNITY

The Seller will indemnify, defend and hold us and the Payment System Providers harmless (and their respective employees, officers, directors, agents, affiliates and representatives) from and against any and all claims, costs, losses, liabilities (including statutory liabilities), damages, judgments, awards, tax assessments, penalties, interest, and expenses (including without limitation reasonable attorneys’ fees) however arising directly or indirectly, including but not limited to, as a result of: any claim, action, audit, investigation, inquiry, or other proceeding instituted by a Buyer, third party person or entity; any actual or alleged breach of your representations, warranties, covenants, declarations or obligations set forth in this Agreement, including without limitation any violation of our policies or the Card Association Rules; your wrongful or improper use of the Service; any Transaction submitted by your Buyers through the Services (including without limitation the accuracy of any information that you provide; any claim or dispute arising out of Products or services offered or sold by you; your violation of ASR Pay IPR or the Payment System Providers or any third-party intellectual property rights; breach of our, the Payment System Providers, Buyers and/or third party rights including without limitation any right of privacy, confidentiality and publicity rights; your violation of any law, rule or regulation in force in India or any other country; any other party’s access and/or use of the Service with your unique username, password or other appropriate security code. any negligent act or omission or default or misconduct or fraud of your part or your agents; or any hacking or lapse in security of your ASR Pay Account or the Buyer data; or any act, deed, omission or non-performance on your part.

The Seller will indemnify us and the Payment System Providers will against all claims by the Sellers, Buyers, regulators and/or the Payment System Provider. The indemnities provided herein will survive the termination of this Agreement.

REPRESENTATIONS AND WARRANTIES OF USERS

You represent and warrant to us that:

1. You are at least 18 (eighteen) years of age.
2. You are eligible to register and use the Service and have the right, power, and ability to enter into and perform under this Agreement.
3. The name identified by you when you registered is your name or the business name under which you sell the Products or offer your services.
4. You are duly organized and validly existing under the laws of the jurisdiction in which you are established.
5. Your obligations hereunder constitute legal, valid, binding, and enforceable obligations.
6. The execution and delivery of this Agreement and the consummation of the Transactions contemplated herein do not breach your organizational documents or any law, provisions of any contract or court order applicable to you and do not require any applicable governmental approval.
7. Any sales Transaction submitted by you will represent a bona fide sale by you.
8. Any sales Transactions submitted by you will accurately describe the services availed by the Buyers.
9. You will fulfill all of your obligations to each Buyer for whom you submit a Transaction and will resolve any consumer dispute or complaint directly with the Buyers.
10. Except in the ordinary course of business, no sales Transaction submitted by you through the Services will represent a sale to any principal, partner, proprietor, or owner of your entity.
11. You will not use the Services, directly or indirectly, for any fraudulent undertaking or in any manner so as to interfere with the use of the Services.
12. Your use of the Service will be in compliance with this Agreement.

DISCLAIMER RELATED THIRD PARTIES

We make no representations or guarantees regarding Sellers utilizing our Services. Use of our Services in no way represents any endorsement by us of a Seller’s existence, legitimacy/legality, ability, policies, practices, beliefs as well as the Sellers Products and reliability.

The Seller alone will be responsible to its Buyers and neither us nor the Payment System Providers or anybody connected to us or the Payment System Providers will have any responsibility or liability towards the Buyers of the Seller and the Seller will keep us, entities related to us and the Payment System Providers fully indemnified for all times to come.

The relationship between us and the Seller is on principal-to-principal basis. We have no connection or interest of whatsoever nature in the business of the Seller or the Products offered / marketed by the Seller. We do not in any manner take part in the business of the Seller, directly or indirectly. We will only provide specific Services to the Seller in relation to the Sellers, its Buyers and the Payment System Providers, as an Independent Contractor and under the terms and conditions of this Agreement.

For the use of our Services, the Seller pays Fees to us as posted on our website and we nowhere connected or concerned about the revenues of the Seller or the Payment System Providers.

It will be the sole and exclusive responsibility and obligation of the Seller to ensure that the business of the Seller is conducted and Products are offered by it in compliance of all applicable laws, rules and regulations of all jurisdictions from where the said Products are offered by the Seller and also from where the said Products can be procured / availed by its Buyers. The Seller will keep us fully indemnified for all times to come in this regard also.

We are neither concerned nor required to monitor in any manner the use of the payment modes by the Buyers for procuring / availing the services of the Seller. Buyers should be required to use the payment modes at their sole option and risks. The Seller will be required to notify this responsibility to all its Buyers.

The Seller will have the marketable and legal ownership and title in respect of all services availed or products offered and the Seller will pass on marketable and legal ownership and title to its Buyers in respect of the Products or services once a Buyer validly purchases Products or makes payment for a specified services.

DISCLAIMER

The Services are provided on an “as is” and “as available” basis. Use of the service is at your own risk. To the maximum extent permitted by applicable law, the Services is provided without warranties of any kind, whether express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, or non-infringement. No advice or information, whether oral or written, obtained by you from us or through the Services will create any warranty not expressly stated herein. Without limiting the foregoing, we, the System Providers, its processors, its providers, its licensors (and their respective subsidiaries, affiliates, agents, directors, and employees) do not warrant that the content is accurate, reliable or correct; that the Services will meet your requirements; that the Services and the Payment System Providers’ payment mechanism will be available at any particular time or location, uninterrupted or secure; that any defects or errors will be corrected; or that the Services is free of viruses or other harmful components. We will not be liable to the User for any loss or damage whatsoever or howsoever caused or arising, directly or indirectly, including without limitation, as a result of loss of data; interruption or stoppage of access to and/or use of the Web-store and Services and the Internet Payment Solution; interruption or stoppage

LIMITATION OF LIABILITY

To the maximum extent permitted by applicable law, in no event will we, and our processor (i.e. the Payment System Providers and nodal bank), or our licensors (or their respective affiliates, agents, directors and employees) be liable for any direct, indirect, punitive, incidental, special, consequential or exemplary damages, including without limitation damages for loss of profits, goodwill, use, data or other intangible losses, that result from the use of, inability to use, or unavailability of the Service. Under no circumstances will we be responsible for any damage, loss or injury resulting from hacking, tampering or other unauthorized access or use of the Services or your ASR Pay Account or the information contained therein.

Limitation of Liability

To the maximum extent permitted by applicable law, we and our processors (and their respective affiliates, agents, directors, officers, and employees) assume no liability or responsibility for any of the following:

1. Errors, mistakes, or inaccuracies of content.
2. Personal injury or property damage, of any nature whatsoever, resulting from your access to or use of the Service.
3. Any unauthorized access to or use of our secure servers and/or any and all personal information stored therein.
4. Any interruption or cessation of transmission to or from the Service.
5. Any bugs, viruses, trojan horses, or the like that may be transmitted to or through the Service by any third party.
6. Any errors or omissions in any content or for any loss or damage incurred as a result of the use of any content posted, emailed, transmitted, or otherwise made available through the Service.
7. User content or the defamatory, offensive, or illegal conduct of any third party.

In no event will we, (or our respective affiliates, agents, directors, and employees) aggregate liability from any cause whatsoever exceed the sum equivalent to 1 (one) month’s aggregate preceding Fee earned by us under this Agreement from the date of occurrence of such liability. In no event will the nodal bank or the Payment System Providers be liable to the User in any way under this Agreement.

This limitation of liability section applies whether the alleged liability is based on contract, tort, negligence, strict liability, or any other basis, even if we have been advised of the possibility of such damage. The foregoing limitation of liability will apply to the fullest extent permitted by law in the applicable jurisdiction.

GOVERNING LAW AND JURISDICTION

This Agreement will be governed by and construed in accordance with the laws of India. The Users agree that any legal action or proceedings arising out of this Agreement may be brought exclusively in the competent courts/tribunals having jurisdiction in India in Mumbai and irrevocably submit themselves to the jurisdiction of such courts/tribunals.

ARBITRATION

The parties to this Agreement hereby agree that they will work together to resolve any disputes that may arise under this Agreement;

In the event that disputes do arise under this Agreement, which the parties to this Agreement are unable to settle amicably, the dispute will be settled in accordance with the Arbitration and Conciliation Act, 1996 as modified from time to time deemed to be incorporated by reference under this Clause;

The place of arbitration will be Mumbai and the language of the arbitration will be English;

The parties will jointly appoint a sole arbitrator. If the parties to this Agreement do not agree on a sole arbitrator within thirty (30) days of the date of service of notice of arbitration by the party initiating arbitration, the parties will each appoint one arbitrator and the two arbitrators appointed by the parties will appoint the third arbitrator, who will be the chairman of the arbitral tribunal. If both arbitrators are unable to agree on the appointment of the third arbitrator then the appointment of the third arbitrator should be done in accordance with the Rules;

The award of the arbitrator will be final conclusive and binding upon the parties to the dispute.

LIMITATION ON TIME TO INITIATE A DISPUTE

Unless otherwise required by law, an action or proceeding by you relating to any Dispute must commence within one (1) year after the cause of action accrues.

RIGHT TO AMEND

We have the right to change or add to the terms of this Agreement at any time, and to change, delete, discontinue, or impose conditions on any feature or aspect of the Service with notice that we in our sole discretion deem to be reasonable in the circumstances, including such notice on our website at www.ASR Pay.in or any other website maintained or owned by us for the purposes of providing Services in terms of this Agreement. Any use of the Services after our publication of any such changes will constitute your acceptance of this Agreement as modified. However, any Dispute that arose before the modification will be governed by the Agreement that was in place when the Dispute arose.

ASSIGNMENT

This Agreement, and any rights and licenses granted hereunder, may not be transferred or assigned by you. We may assign, in whole or in part, the benefits or obligations of this Agreement to its associate’s of affiliates of other group company, pursuant to a restructuring or re-organization or demerger of its organization or operations. We will provide an intimation of such assignment to you, which will be binding on the parties to this Agreement.

THIRD PARTY SERVICES AND LINKS TO OTHER WEB SITES

You may be offered services, products and promotions provided by third parties and not by ASR Pay. If you decide to use these third party services you will be responsible for reviewing and understanding the terms and conditions associated with these services. You agree that we are not responsible for the performance of these services. The ASR Pay website may contain links to third party websites as a convenience to you. The inclusion of any website link does not imply an approval, endorsement, or recommendation by ASR Pay. You agree that you access any such website at your own risk, and that the site is not governed by the terms and conditions contained in this Agreement. We expressly disclaim any liability for these websites. Please remember that when you use a link to go from our website to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our website, is subject to that website’s own rules and policies.

MODIFICATION OF TERMS OF SERVICE

We have the right to change or add to the terms of this Agreement at any time, and to change, delete, discontinue, or impose conditions on any feature or aspect of the software or Services with notice that we in our sole discretion deem to be reasonable in the circumstances, including notice on our website at www.ASR Pay.in or any other website maintained or owned by us for the purposes of providing services in terms of this Agreement, and communicate to you. Any use of our software or Services after our publication of any such changes will constitute your acceptance of this Agreement as modified.

PUBLICITY AND ADVERTISEMENT

We will have the right to use the name and/or trademark/logo of the Seller in any sales or marketing publication or advertisement.

FORCE MAJEURE

We will not be liable for its failure to perform under this Agreement as a result of any event of force majeure events like acts of god, fire, wars, sabotage, civil unrest, labour unrest, action of statutory authorities or local or state, central governments, change in laws, rules and regulations, affecting our and/or the Payment System Providers performance.

WAIVER

Unless otherwise expressly stated in this Agreement, the failure to exercise or delay in exercising a right or remedy under this Agreement will not constitute a waiver of the right or remedy or a waiver of any other rights or remedies, and no single or partial exercise of any right or remedy under this Agreement will prevent any further exercise of the right or remedy or the exercise of any other right or remedy.

SURVIVAL OF PROVISIONS

The terms and provisions of this Agreement that by their nature and content are intended to survive the performance hereof by any or all parties hereto will so survive the completion and termination of this Agreement.

SEVERABILITY

If any provision of this Agreement is or becomes, in whole or in part, invalid or unenforceable but would be valid or enforceable if some part of that provision was deleted, that provision will apply with such deletions as may be necessary to make it valid. If any court/tribunal of competent jurisdiction holds any of the provisions of this Agreement unlawful or otherwise ineffective, the remainder of this Agreement will remain in full force and the unlawful or otherwise ineffective provision will be substituted by a new provision reflecting the intent of the provision so substituted.

NON-EXCLUSIVITY

It is agreed and clarified that this Agreement is on a non-exclusive basis and the Parties are at liberty to enter into similar Agreements with others.

NOTICES

All notices, requests, demands, waivers and other communications required or permitted to be given under the Agreement will be in writing to be sent to the following addresses:

The Director, ASR Pay Solutions Private Limited.

To the name and address provider for at the time of registration.

CONTACT INFORMATION

ASR Pay Solutions Private Limited.

No.150, 1st Floor, Sri Vedha Vinayagar, Nagar, Chellankuppam, Cuddalore OT, Cuddalore, Chennai, Tamil Nadu, India, 607003

E-Mail: support@ASR Pay.in

We use third party payment solution services and have no control over these services. We use commercially reasonable efforts to make sure that your payment source information is kept strictly confidential by using only third party payment solution services that use industry standard encryption technology to protect your payment source information from unauthorized use. However, you understand and agree that we are in no way responsible for any misuse of your payment source information.